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Generic Product Strategies for Emerging Market Exports into Triad Nation Markets: A Mimetic Isomorphism Approach
Lance Eliot Brouthers, Edward O'Donnell, John HadjimarcouVolume:
42
Year:
2005
Language:
english
Pages:
21
DOI:
10.1111/j.1467-6486.2005.00495.x
File:
PDF, 111 KB
english, 2005