Price as a quality or sacrifice cue: Role of goal...

Asian Journal of Social Psychology 2007 Vol. 10; Iss. 3

Price as a quality or sacrifice cue: Role of goal orientation

Chien-Huang Lin, Pei-Hsun Wu, Shih-Chieh Chuang, Danny T. Kao
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Volume:
10
Year:
2007
Language:
english
Pages:
9
DOI:
10.1111/j.1467-839x.2007.00224.x
File:
PDF, 98 KB
english, 2007
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