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Marketing mix standardization in multinational...

Marketing mix standardization in multinational corporations: A review of the evidence

Andreas Birnik, Cliff Bowman
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Volume:
9
Year:
2007
Language:
english
Pages:
22
DOI:
10.1111/j.1468-2370.2007.00213.x
File:
PDF, 289 KB
english, 2007
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