Conceptualizing Media Enjoyment as Attitude: Implications...

Communication Theory 2004 Vol. 14; Iss. 4

Conceptualizing Media Enjoyment as Attitude: Implications for Mass Media Effects Research

Robin L. Nabi, Marina Krcmar
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Volume:
14
Year:
2004
Language:
english
Pages:
23
DOI:
10.1111/j.1468-2885.2004.tb00316.x
File:
PDF, 102 KB
english, 2004
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