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Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses
ARJUN CHAUDHURI, ROSS BUCKVolume:
21
Year:
1995
Language:
english
Pages:
20
DOI:
10.1111/j.1468-2958.1995.tb00353.x
File:
PDF, 998 KB
english, 1995