Effectiveness of in-store supermarket food demonstration

International Journal of Consumer Studies 1987 Vol. 11; Iss. 2

Effectiveness of in-store supermarket food demonstration

JUNE IMPSON, LILLIAN CHENOWETH, BETTY BROWN
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Volume:
11
Year:
1987
Language:
english
Pages:
8
DOI:
10.1111/j.1470-6431.1987.tb00069.x
File:
PDF, 389 KB
english, 1987
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