Exploring word-of-mouth influences on travel decisions:...

International Journal of Consumer Studies 2007 Vol. 31; Iss. 5

Exploring word-of-mouth influences on travel decisions: friends and relatives vs. other travellers

Laurie Murphy, Gianna Mascardo, Pierre Benckendorff
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Volume:
31
Year:
2007
Language:
english
Pages:
11
DOI:
10.1111/j.1470-6431.2007.00608.x
File:
PDF, 193 KB
english, 2007
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