Are Consumers Fooled by Discounts? An Experimental Test in...

Economic Record 2011 Vol. 87; Iss. 279

Are Consumers Fooled by Discounts? An Experimental Test in a Consumer Search Environment

RALPH-C. BAYER, CHANGXIA KE
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Volume:
87
Year:
2011
Language:
english
Pages:
12
DOI:
10.1111/j.1475-4932.2011.00724.x
File:
PDF, 134 KB
english, 2011
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