The Contingent Value of Responsive and Proactive Market...

Journal of Product Innovation Management 2005 Vol. 22; Iss. 6

The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance

Kwaku Atuahene-Gima, Stanley F. Slater, Eric M. Olson
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Volume:
22
Year:
2005
Language:
english
Pages:
19
DOI:
10.1111/j.1540-5885.2005.00144.x
File:
PDF, 219 KB
english, 2005
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