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Neo-Rawlsian Fringes: A New Approach to Market Segmentation and New Product Development
Avi Giloni, Sridhar Seshadri, Christopher L. TucciVolume:
25
Year:
2008
Language:
english
Pages:
17
DOI:
10.1111/j.1540-5885.2008.00316.x
File:
PDF, 748 KB
english, 2008