Using the Weapons You Have: The Role of Resources and...

Journal of Product Innovation Management 2010 Vol. 27; Iss. 2

Using the Weapons You Have: The Role of Resources and Competitor Orientation as Enablers and Inhibitors of Competitive Reaction to New Products

Marion Debruyne, Ruud T. Frambach, Rudy Moenaert
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Volume:
27
Year:
2010
Language:
english
Pages:
18
DOI:
10.1111/j.1540-5885.2010.00708.x
File:
PDF, 276 KB
english, 2010
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