Will It Spread or Not? The Effects of Social Influences and...

Journal of Product Innovation Management 2010 Vol. 27; Iss. 2

Will It Spread or Not? The Effects of Social Influences and Network Topology on Innovation Diffusion

Sebastiano A. Delre, Wander Jager, Tammo H. A. Bijmolt, Marco A. Janssen
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Volume:
27
Year:
2010
Language:
english
Pages:
16
DOI:
10.1111/j.1540-5885.2010.00714.x
File:
PDF, 333 KB
english, 2010
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