Using Exploratory and Exploitative Market Learning for New...

Journal of Product Innovation Management 2010 Vol. 27; Iss. 4

Using Exploratory and Exploitative Market Learning for New Product Development

Namwoon Kim, Kwaku Atuahene-Gima
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Volume:
27
Year:
2010
Language:
english
Pages:
18
DOI:
10.1111/j.1540-5885.2010.00733.x
File:
PDF, 224 KB
english, 2010
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