Using Product Bundling to Facilitate the Adoption Process of Radical Innovations
Machiel J. Reinders, Ruud T. Frambach, Jan P. L. SchoormansVolume:
27
Year:
2010
Language:
english
Pages:
14
DOI:
10.1111/j.1540-5885.2010.00775.x
File:
PDF, 508 KB
english, 2010