The Effects of Mainstream and Emerging Customer Orientations on Radical and Disruptive Innovations
Vijay Govindarajan, Praveen K. Kopalle, Erwin DanneelsVolume:
28
Year:
2011
Language:
english
Pages:
12
DOI:
10.1111/j.1540-5885.2011.00865.x
File:
PDF, 135 KB
english, 2011