Enhancing New Product Adoption at the Base of the Pyramid:...

Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model

Cheryl Nakata, Kelly Weidner
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Volume:
29
Year:
2012
Language:
english
Pages:
12
DOI:
10.1111/j.1540-5885.2011.00876.x
File:
PDF, 341 KB
english, 2012
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