THE EFFECTS OF ENDORSEMENTS ON PRODUCT EVALUATION

THE EFFECTS OF ENDORSEMENTS ON PRODUCT EVALUATION

Robert B. Fireworker, Hershey H. Friedman
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Volume:
8
Year:
1977
Language:
english
Pages:
8
DOI:
10.1111/j.1540-5915.1977.tb01104.x
File:
PDF, 367 KB
english, 1977
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