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THE EFFECT OF MASCULINE AND FEMININE BRAND NAMES ON THE PERCEIVED TASTE OF A CIGARETTE
Hershey H. Friedman, William S. Dipple Jr.Volume:
9
Year:
1978
Language:
english
Pages:
5
DOI:
10.1111/j.1540-5915.1978.tb00735.x
File:
PDF, 224 KB
english, 1978