ADVERTISING AND VALUE MAXIMIZATION: AN INTEGRATIVE APPROACH

Decision Sciences 1978 Vol. 9; Iss. 2

ADVERTISING AND VALUE MAXIMIZATION: AN INTEGRATIVE APPROACH

Jess B. Yawitz, Francis J. Connelly, William J. Marshall
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Volume:
9
Year:
1978
Language:
english
Pages:
10
DOI:
10.1111/j.1540-5915.1978.tb01379.x
File:
PDF, 413 KB
english, 1978
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