A LOGIT-MARKOVIAN MODEL OF CONSUMER PURCHASE BEHAVIOR BASED ON EXPLANATORY VARIABLES: EMPIRICAL EVALUATION AND IMPLICATIONS FOR DECISION MAKING
Fred S. ZufrydenVolume:
12
Year:
1981
Language:
english
Pages:
16
DOI:
10.1111/j.1540-5915.1981.tb00116.x
File:
PDF, 801 KB
english, 1981