USING CONJOINT ANALYSIS TO PREDICT TRIAL AND REPEAT-PURCHASE PATTERNS OF NEW FREQUENTLY PURCHASED PRODUCTS
Fred S. ZufrydenVolume:
19
Year:
1988
Language:
english
Pages:
17
DOI:
10.1111/j.1540-5915.1988.tb00253.x
File:
PDF, 775 KB
english, 1988