Evaluating Consumer Preferences for Existing Multiattribute...

Evaluating Consumer Preferences for Existing Multiattribute Products: A Non-Metric Approach

Kin-nam Lau, Gerald V. Post
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Volume:
24
Year:
1993
Language:
english
Pages:
9
DOI:
10.1111/j.1540-5915.1993.tb00470.x
File:
PDF, 434 KB
english, 1993
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