Modeling the Effects of a Service Guarantee on Perceived...

Decision Sciences 2002 Vol. 33; Iss. 3

Modeling the Effects of a Service Guarantee on Perceived Service Quality Using Alternating Conditional Expectations (ACE)

Chee-Chuong Sum, Yang-Sang Lee, Julie M. Hays, Arthur V. Hill
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Volume:
33
Year:
2002
Language:
english
Pages:
38
DOI:
10.1111/j.1540-5915.2002.tb01648.x
File:
PDF, 2.03 MB
english, 2002
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