Leveraging Family-Based Brand Identity to Enhance Firm...

Journal of Small Business Management (Wiley) 2008 Vol. 46; Iss. 3

Leveraging Family-Based Brand Identity to Enhance Firm Competitiveness and Performance in Family Businesses

Justin B. Craig, Clay Dibrell, Peter S. Davis
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Volume:
46
Year:
2008
Language:
english
Pages:
21
DOI:
10.1111/j.1540-627x.2008.00248.x
File:
PDF, 151 KB
english, 2008
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