Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions
Dhruv Grewal, Gopalkrishnan R. Iyer, Rajshekhar (Raj) G. Javalgi, Lori RadulovichVolume:
35
Year:
2011
Language:
english
Pages:
25
DOI:
10.1111/j.1540-6520.2011.00444.x
File:
PDF, 185 KB
english, 2011