The Black-Sheep Effect: How Positive and Negative...

Journal of Applied Social Psychology 1998 Vol. 28; Iss. 20

The Black-Sheep Effect: How Positive and Negative Advertisements Affect Voters' Perceptions of the Sponsor of the Advertisement

Douglas Matthews, Beth Dietz-Uhler
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Volume:
28
Year:
1998
Language:
english
Pages:
13
DOI:
10.1111/j.1559-1816.1998.tb01352.x
File:
PDF, 695 KB
english, 1998
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