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What Matters More—Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness
Magdalena Zawisza, Marco CinnirellaVolume:
40
Year:
2010
Language:
english
Pages:
31
DOI:
10.1111/j.1559-1816.2010.00639.x
File:
PDF, 167 KB
english, 2010