Volume 51; Issue 6

2

Viewpoint: Survey Research - Two Types of Knowledge

Year:
2009
Language:
english
File:
PDF, 28 KB
english, 2009
3

The Bi Cultural Value System: Undertaking Research amongst Ethnic Audiences

Year:
2009
Language:
english
File:
PDF, 25 KB
english, 2009
6

How to Improve Brand Tracking Research: A Frozen Pizza Case Study

Year:
2009
Language:
english
File:
PDF, 25 KB
english, 2009
9

On the Retail Service Quality Expectations of Chinese Shoppers

Year:
2009
Language:
english
File:
PDF, 26 KB
english, 2009
10

A Framework for Designing New Products and Services

Year:
2009
Language:
english
File:
PDF, 25 KB
english, 2009
11

Book Review: Dan Ariely - Predictably Irrational

Year:
2009
Language:
english
File:
PDF, 58 KB
english, 2009
12

Viewpoint: Survey Research - Two Types of Knowledge

Year:
2009
Language:
english
File:
PDF, 61 KB
english, 2009
14

Editorial: Engaging Practitioners and Academics

Year:
2009
Language:
english
File:
PDF, 84 KB
english, 2009
16

How to Improve Brand Tracking Research: A Frozen Pizza Case Study

Year:
2009
Language:
english
File:
PDF, 106 KB
english, 2009