Volume 9; Issue 1

International Journal of Research in Marketing

Volume 9; Issue 1
1

Editorial Board

Journal:
International Journal of Research in Marketing
Year:
1992
File:
PDF, 111 KB
1992
2

Introduction to the special issue on marketing strategy

Barton Weitz, Robin Wensley
Journal:
International Journal of Research in Marketing
Year:
1992
Language:
english
File:
PDF, 337 KB
english, 1992
3

Pioneering new markets: A comparison of market share winners and losers

Mary Lambkin
Journal:
International Journal of Research in Marketing
Year:
1992
Language:
english
File:
PDF, 1.44 MB
english, 1992
6

Generic marketing strategies

Graham J. Hooley, James E. Lynch, David Jobber
Journal:
International Journal of Research in Marketing
Year:
1992
Language:
english
File:
PDF, 1.26 MB
english, 1992
7

Dynamic competitive pricing strategies

Anne T. Coughlan, Murali K. Mantrala
Journal:
International Journal of Research in Marketing
Year:
1992
Language:
english
File:
PDF, 1.53 MB
english, 1992
8

List of reviewers

Journal:
International Journal of Research in Marketing
Year:
1992
Language:
english
File:
PDF, 44 KB
english, 1992
9

Strategic orientation and corporate performance

Doyle, Peter, Hooley, Graham J.
Journal:
International Journal of Research in Marketing
Year:
1992
Language:
english
File:
PDF, 1.27 MB
english, 1992