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Volume 14; Issue 1
Main
International Journal of Technology Marketing
Volume 14; Issue 1
International Journal of Technology Marketing
Volume 14; Issue 1
1
An ISM-based framework of variables affecting transactions in the online patent marketplace
Deshpande, Nishad A.
,
Nagendra, Asha
Journal:
International Journal of Technology Marketing
Year:
2020
File:
PDF, 138 KB
Your tags:
2020
2
Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences
Kavoura, Androniki
,
Bozyigit, Sezen
,
Ozelturkay, Eda Yasa
Journal:
International Journal of Technology Marketing
Year:
2020
File:
PDF, 336 KB
Your tags:
2020
3
Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently
Tesfom, Goitom
,
Birch, Nancy J.
,
Culver, Jeffrey N.
Journal:
International Journal of Technology Marketing
Year:
2020
File:
PDF, 279 KB
Your tags:
2020
4
Blowing your mind: a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures
Han, Dai In Danny
,
Weber, Jessika
,
Bastiaansen, Marcel
,
Mitas, Ondrej
,
Lub, Xander
Journal:
International Journal of Technology Marketing
Year:
2020
File:
PDF, 350 KB
Your tags:
2020
1
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