Volume 45; Issue 4

Journal of Advertising Research

Volume 45; Issue 4
1

Managing Media and Advertising Change with Integrated Marketing

Year:
2006
Language:
english
File:
PDF, 293 KB
english, 2006
4

Editorial: Can IMC Make Channels Come Alive?

Year:
2006
Language:
english
File:
PDF, 44 KB
english, 2006
6

The Effects of Expert and Consumer Endorsements on Audience Response

Year:
2006
Language:
english
File:
PDF, 219 KB
english, 2006
8

Management Slant

Year:
2006
Language:
english
File:
PDF, 49 KB
english, 2006