Volume 51; Issue 4

Journal of Advertising Research

Volume 51; Issue 4
1

Are You Blinded by the Heavy (Buyer)…

Year:
2011
Language:
english
File:
PDF, 129 KB
english, 2011
2

Marketing on the Razor's Edge

Year:
2011
Language:
english
File:
PDF, 99 KB
english, 2011
3

Assessing Celebrity Endorsement Effects in China

Year:
2011
Language:
english
File:
PDF, 361 KB
english, 2011
4

Introducing the Ad ECG

Year:
2011
Language:
english
File:
PDF, 274 KB
english, 2011
6

Comprende Code Switching?

Year:
2011
Language:
english
File:
PDF, 231 KB
english, 2011
7

Regulating Political Symbols

Year:
2011
Language:
english
File:
PDF, 671 KB
english, 2011
8

Incremental Clicks

Year:
2011
Language:
english
File:
PDF, 190 KB
english, 2011
9

The Globalization of Social Media

Year:
2011
Language:
english
File:
PDF, 319 KB
english, 2011