Volume 54; Issue 1

Journal of Advertising Research

Volume 54; Issue 1
1

The Gender Gap

Year:
2014
Language:
english
File:
PDF, 161 KB
english, 2014
3

The Quality of Internet-User Recall

Year:
2014
Language:
english
File:
PDF, 412 KB
english, 2014
4

Tweens' Knowledge of Marketing Tactics

Year:
2014
Language:
english
File:
PDF, 230 KB
english, 2014
6

Money Talks … to Online Opinion Leaders

Year:
2014
Language:
english
File:
PDF, 217 KB
english, 2014
7

What Do We Know About Social Media?

Year:
2014
Language:
english
File:
PDF, 172 KB
english, 2014
8

Digital Game Changers

Year:
2014
Language:
english
File:
PDF, 280 KB
english, 2014
9

Lessons Learned from 197 Metrics, 150 Studies, and 12 Essays

Year:
2014
Language:
english
File:
PDF, 141 KB
english, 2014
11

Advertisements Just Aren't Advertisements Anymore

Year:
2014
Language:
english
File:
PDF, 88 KB
english, 2014