Volume 55; Issue 4

Journal of Advertising Research

Volume 55; Issue 4
1

Is the GRP Really Dead In a Cross-Platform Ecosystem?

Year:
2015
Language:
english
File:
PDF, 163 KB
english, 2015
3

Why Marketers Should Be More Transparent with the Ad Agencies They Hire

Year:
2015
Language:
english
File:
PDF, 176 KB
english, 2015
5

Cross-Platform Advertising: Current Practices and Issues for the Future

Year:
2015
Language:
english
File:
PDF, 158 KB
english, 2015
6

What Makes Brands' Social Content Shareable on Facebook?

Year:
2015
Language:
english
File:
PDF, 1.73 MB
english, 2015
8

Quota Controls in Survey Research

Year:
2015
Language:
english
File:
PDF, 356 KB
english, 2015
11

How Does Cross-Platform Advertising Work?

Year:
2015
File:
PDF, 191 KB
2015