Volume 57; Issue 3

Journal of Advertising Research

Volume 57; Issue 3
3

Advertising Appeals, Moderators, And Impact on Persuasion

Year:
2017
Language:
english
File:
PDF, 286 KB
english, 2017
6

What Do We Know About Mobile Media and Marketing?

Year:
2017
Language:
english
File:
PDF, 167 KB
english, 2017
7

Positive Side Effects Of In-App Reward Advertising

Year:
2017
Language:
english
File:
PDF, 652 KB
english, 2017
8

Are You Using the Right Mobile Advertising Metrics?

Year:
2017
Language:
english
File:
PDF, 246 KB
english, 2017
9

The Ancient History of Advertising: Insights and Implications for Practitioners

Year:
2017
Language:
english
File:
PDF, 1.47 MB
english, 2017
10

When Are Apps Worth Paying For?

Year:
2017
Language:
english
File:
PDF, 243 KB
english, 2017