Volume 11; Issue 3

Journal of Brand Management

Volume 11; Issue 3

1

Brand failures: The truth about the 100 biggest branding mistakes of all time

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 92 KB

english, 2004

2

Conceptual analysis of brand architecture and relationships within product categories

Rajagopal,, Sanchez, Romulo

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 264 KB

english, 2004

3

Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand

Foley, Anthony, Fahy, John

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 154 KB

english, 2004

4

The impact of brand loyalty on website usage

Thorbjørnsen, Helge, Supphellen, Magne

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 182 KB

english, 2004

5

Legal update

Playle, Sarah, Hodson, Sarah

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 108 KB

english, 2004

6

Editorial: For the end of brand balderdash - and the beginning of a real future

Blumenthal, Dannielle

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 114 KB

english, 2004

7

The effect on brand management when a business migrates onto the internet: A legal perspective Part 1: Advertising, trade marks and direct marketing

Loosley, Roger, Richards, Stuart, Gregory, Joanne

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 194 KB

english, 2004

8

The influence of company name in consumer variety seeking

Junsong Chen,Stanley Paliwoda

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 169 KB

english, 2004