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Volume 11; Issue 3
Main
Journal of Brand Management
Volume 11; Issue 3
Journal of Brand Management
Volume 11; Issue 3
1
Brand failures: The truth about the 100 biggest branding mistakes of all time
Pearson, David
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 92 KB
Your tags:
english, 2004
2
Conceptual analysis of brand architecture and relationships within product categories
Rajagopal,
,
Sanchez, Romulo
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 264 KB
Your tags:
english, 2004
3
Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand
Foley, Anthony
,
Fahy, John
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 154 KB
Your tags:
english, 2004
4
The impact of brand loyalty on website usage
Thorbjørnsen, Helge
,
Supphellen, Magne
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 182 KB
Your tags:
english, 2004
5
Legal update
Playle, Sarah
,
Hodson, Sarah
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 108 KB
Your tags:
english, 2004
6
Editorial: For the end of brand balderdash - and the beginning of a real future
Blumenthal, Dannielle
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 114 KB
Your tags:
english, 2004
7
The effect on brand management when a business migrates onto the internet: A legal perspective Part 1: Advertising, trade marks and direct marketing
Loosley, Roger
,
Richards, Stuart
,
Gregory, Joanne
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 194 KB
Your tags:
english, 2004
8
The influence of company name in consumer variety seeking
Junsong Chen,Stanley Paliwoda
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 169 KB
Your tags:
english, 2004
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