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Volume 12; Issue 1
Main
Journal of Brand Management
Volume 12; Issue 1
Journal of Brand Management
Volume 12; Issue 1
1
The differences between branding a country, a region and a city: Applying the Brand Box Model
Caldwell, Niall
,
Freire, Joao R
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 199 KB
Your tags:
english, 2004
2
‘Life would be a lot easier if we were a Kit Kat’: Practitioners' views on the challenges of branding financial services successfully
Devlin, James F
,
Azhar, Sarwar
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 222 KB
Your tags:
english, 2004
3
Global brand strategy
van Gelder, Sicco
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 134 KB
Your tags:
english, 2004
4
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
Dinnie, Keith
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 79 KB
Your tags:
english, 2004
5
Editorial: Achieving profitable growth through more effective new product launches
Lindsay, Marsha
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 137 KB
Your tags:
english, 2004
6
Legal update
Playle, Sarah
,
Hodson, Sarah
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 133 KB
Your tags:
english, 2004
7
Sonic Branding
Dinnie, Keith
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 107 KB
Your tags:
english, 2004
8
Licensed extensions — Stretching to communicate
Adam Bass
Journal:
Journal of Brand Management
Year:
2004
Language:
english
File:
PDF, 139 KB
Your tags:
english, 2004
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