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Volume 15; Issue 1
Main
Journal of Brand Management
Volume 15; Issue 1
Journal of Brand Management
Volume 15; Issue 1
1
The role of internal branding in the delivery of employee brand promise
Punjaisri, Khanyapuss
,
Wilson, Alan
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 153 KB
Your tags:
english, 2007
2
Retooling the corporate brand: A Foucauldian perspective on normalisation and differentiation
Leitch, Shirley
,
Motion, Judy
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 107 KB
Your tags:
english, 2007
3
Corporate behaviour vs brand behaviour: Towards an integrated view?
Brexendorf, Tim O
,
Kernstock, Joachim
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 113 KB
Your tags:
english, 2007
4
Corporate brands with a heritage
Urde, Mats
,
Greyser, Stephen A
,
Balmer, John M T
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 155 KB
Your tags:
english, 2007
5
Urban corridors and the lost city: Overcoming negative perceptions to reposition city brands
Trueman, Myfanwy M
,
Cornelius, Nelarine
,
Killingbeck-Widdup, Alison J
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 166 KB
Your tags:
english, 2007
6
Organisational marketing, identity and the creative brand
Powell, Shaun
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 180 KB
Your tags:
english, 2007
7
Corporate marketing and the branding of the organisation
Powell, Shaun
,
Balmer, John M T
,
Melewar, T C
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 51 KB
Your tags:
english, 2007
8
Case analysis ofIndependiente and others v Music Trade-Online (HK) Ltd and others[2007] EWHC 533 (Ch) — akaBPI v CD-WOW
Aboulian, Lucy
,
Stritch, James
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 68 KB
Your tags:
english, 2007
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