Volume 15; Issue 1

Journal of Brand Management

Volume 15; Issue 1
1

The role of internal branding in the delivery of employee brand promise

Punjaisri, Khanyapuss, Wilson, Alan
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 153 KB
english, 2007
3

Corporate behaviour vs brand behaviour: Towards an integrated view?

Brexendorf, Tim O, Kernstock, Joachim
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 113 KB
english, 2007
4

Corporate brands with a heritage

Urde, Mats, Greyser, Stephen A, Balmer, John M T
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 155 KB
english, 2007
6

Organisational marketing, identity and the creative brand

Powell, Shaun
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 180 KB
english, 2007
7

Corporate marketing and the branding of the organisation

Powell, Shaun, Balmer, John M T, Melewar, T C
Journal:
Journal of Brand Management
Year:
2007
Language:
english
File:
PDF, 51 KB
english, 2007