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Volume 18; Issue 6
Main
Journal of Brand Management
Volume 18; Issue 6
Journal of Brand Management
Volume 18; Issue 6
1
Effects of corporate social responsibility on brand value
Melo, Tiago
,
Galan, Jose Ignacio
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 140 KB
Your tags:
english, 2011
2
Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?
Burmann, Christoph
,
König, Verena
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 381 KB
Your tags:
english, 2011
3
An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa's destination image
Mak, Angela K Y
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 113 KB
Your tags:
english, 2011
4
The underlying dimensions of brand orientation and its impact on financial performance
Gromark, Johan
,
Melin, Frans
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 185 KB
Your tags:
english, 2011
5
Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
Chapleo, Chris
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 106 KB
Your tags:
english, 2011
6
Editorial
Veloutsou, Cleopatra
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 53 KB
Your tags:
english, 2011
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