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Volume 20; Issue 9
Main
Journal of Brand Management
Volume 20; Issue 9
Journal of Brand Management
Volume 20; Issue 9
1
Corporate brand orientation: What is it? What of it?
Balmer, John M T
Journal:
Journal of Brand Management
Year:
2013
Language:
english
File:
PDF, 333 KB
Your tags:
english, 2013
2
Impact of organizational climate on ethical empowerment and engagement with Corporate Social Responsibility (CSR)
Powell, Shaun M
,
Davies, Mark A P
,
Norton, Danielle
Journal:
Journal of Brand Management
Year:
2013
Language:
english
File:
PDF, 220 KB
Your tags:
english, 2013
3
Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation
Nedergaard, Nicky
,
Gyrd-Jones, Richard
Journal:
Journal of Brand Management
Year:
2013
Language:
english
File:
PDF, 167 KB
Your tags:
english, 2013
4
The corporate brand identity matrix
Urde, Mats
Journal:
Journal of Brand Management
Year:
2013
Language:
english
File:
PDF, 334 KB
Your tags:
english, 2013
5
Positioning the corporate brand as sustainable: Leadershipde rigueur
Joyce Stuart, Helen
Journal:
Journal of Brand Management
Year:
2013
Language:
english
File:
PDF, 97 KB
Your tags:
english, 2013
6
Corporate brand management – A leadership perspective
Balmer, John M T
,
Brexendorf, Tim Oliver
,
Kernstock, Joachim
Journal:
Journal of Brand Management
Year:
2013
Language:
english
File:
PDF, 81 KB
Your tags:
english, 2013
7
Managing employer brand attributes to attract potential future leaders
Bonaiuto, Marino
,
De Dominicis, Stefano
,
Illia, Laura
,
Rodríguez-Cánovas, Belén
,
Lizzani, Gabriele
Journal:
Journal of Brand Management
Year:
2013
Language:
english
File:
PDF, 172 KB
Your tags:
english, 2013
8
Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company’s core activities
van Rekom, Johan
,
Berens, Guido
,
van Halderen, Mignon
Journal:
Journal of Brand Management
Year:
2013
Language:
english
File:
PDF, 162 KB
Your tags:
english, 2013
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