Volume 20; Issue 9

Journal of Brand Management

Volume 20; Issue 9

1

Corporate brand orientation: What is it? What of it?

Balmer, John M T

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 333 KB

english, 2013

2

Impact of organizational climate on ethical empowerment and engagement with Corporate Social Responsibility (CSR)

Powell, Shaun M, Davies, Mark A P, Norton, Danielle

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 220 KB

english, 2013

3

Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation

Nedergaard, Nicky, Gyrd-Jones, Richard

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 167 KB

english, 2013

4

The corporate brand identity matrix

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 334 KB

english, 2013

5

Positioning the corporate brand as sustainable: Leadershipde rigueur

Joyce Stuart, Helen

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 97 KB

english, 2013

6

Corporate brand management – A leadership perspective

Balmer, John M T, Brexendorf, Tim Oliver, Kernstock, Joachim

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 81 KB

english, 2013

7

Managing employer brand attributes to attract potential future leaders

Bonaiuto, Marino, De Dominicis, Stefano, Illia, Laura, Rodríguez-Cánovas, Belén, Lizzani, Gabriele

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 172 KB

english, 2013

8

Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company’s core activities

van Rekom, Johan, Berens, Guido, van Halderen, Mignon

Journal:

Journal of Brand Management

Year:

2013

Language:

english

File:

PDF, 162 KB

english, 2013