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Volume 21; Issue 2
Main
Journal of Brand Management
Volume 21; Issue 2
Journal of Brand Management
Volume 21; Issue 2
1
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
,
Sadh, Ashish
,
Mishra, Sushanta Kumar
Journal:
Journal of Brand Management
Year:
2014
Language:
english
File:
PDF, 239 KB
Your tags:
english, 2014
2
How to use a sponsorship platform to support an international master brand strategy: The UniCredit UEFA champions league sponsorship
Penna, Daniele
,
Guenzi, Paolo
Journal:
Journal of Brand Management
Year:
2014
Language:
english
File:
PDF, 512 KB
Your tags:
english, 2014
3
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K
,
Rai, Purvi
,
Chaudhary, Manoj K
Journal:
Journal of Brand Management
Year:
2014
Language:
english
File:
PDF, 202 KB
Your tags:
english, 2014
4
Towards the formation of consensus in the domain of co-branding: Current findings and future priorities
Besharat, Ali
,
Langan, Ryan
Journal:
Journal of Brand Management
Year:
2014
Language:
english
File:
PDF, 260 KB
Your tags:
english, 2014
5
Trademark families: Characteristics and market values
Block, Joern H
,
Fisch, Christian
,
Sandner, Philipp G
Journal:
Journal of Brand Management
Year:
2014
Language:
english
File:
PDF, 316 KB
Your tags:
english, 2014
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