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Volume 23; Issue 6
Main
Journal of Brand Management
Volume 23; Issue 6
Journal of Brand Management
Volume 23; Issue 6
1
The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators
Kamboj, Shampy
,
Rahman, Zillur
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 393 KB
Your tags:
english, 2016
2
Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit
Decker, Carolin
,
Baade, Annika
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 311 KB
Your tags:
english, 2016
3
IsJthe newK? Initial letters and brand names
Van Doorn, George
,
Paton, Bryan
,
Spence, Charles
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 240 KB
Your tags:
english, 2016
4
The progression of brand orientation literature in twenty years: A systematic literature review
Anees-ur-Rehman, Muhammad
,
Wong, Ho Yin
,
Hossain, Mokter
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 371 KB
Your tags:
english, 2016
5
Certification and authentication of brand value propositions
Starr, Richard G.
,
Brodie, Roderick J.
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 234 KB
Your tags:
english, 2016
6
Branding a tertiary institution by committee: An exploration of internal brand analysis and management processes
Chapleo, Chris
,
Clark, Paul
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 236 KB
Your tags:
english, 2016
7
Erratum to: The influence of user participation in social media-based brand communities on brand loyalty: age and gender as moderators
Kamboj, Shampy
,
Rahman, Zillur
Journal:
Journal of Brand Management
Year:
2016
File:
PDF, 58 KB
Your tags:
2016
8
Erratum to: Issue 23.5
Daniel, Beatrix
Journal:
Journal of Brand Management
Year:
2016
File:
PDF, 58 KB
Your tags:
2016
9
Journal of Brand Management– Year end review 2016
Powell, Shaun M.
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 234 KB
Your tags:
english, 2016
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