Volume 8; Issue 4

Journal of Brand Management

Volume 8; Issue 4
1

E-reputation: The role of mission and vision statements in positioning strategy

Chun, R, Davies, G
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 251 KB
english, 2001
2

Corporate branding and the Web: A global/local challenge

Stalk, George
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 115 KB
english, 2001
3

Assessing the impact of the Internet on brands

Chen, S
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 212 KB
english, 2001
4

The camel, the cuckoo and the reinvention of win-win marketing

Mitchell, A
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 190 KB
english, 2001
5

Breaking compromises

Krishnan, B C
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 108 KB
english, 2001
6

Internet Marketing

Page, Kelly
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 111 KB
english, 2001
7

Legal update

Davies, I
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 147 KB
english, 2001
8

Designing e-logos in corporate identity strategy

Check-Teck, F
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 253 KB
english, 2001
9

Internet marketing the news: Leveraging brand equity from marketplace to marketspace

Pauwels, K, Dans, E
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 279 KB
english, 2001
10

Offline rules, online tools

Clauser, R C
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 265 KB
english, 2001
11

Editorial: Interactive electronic marketing and brand management

M Uncles
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 130 KB
english, 2001
12

The effects of perceived consumer characteristics on the choice and use of Internet ads

S-J Yoon,J-H Kim
Journal:
Journal of Brand Management
Year:
2001
Language:
english
File:
PDF, 200 KB
english, 2001