Volume 8; Issue 6

Journal of Brand Management

Volume 8; Issue 6

1

Brand personality and consumer self-expression: Single or dual carriageway?

Phau, I, Lau, K C

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 219 KB

english, 2001

2

Branding knowledge: Brand building beyond product and service brands

Eppler, M J, Will, M

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 270 KB

english, 2001

3

The bottom-line impact of corporate brand investment: An analytical perspective on the drivers of ROI of corporate brand communications

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 284 KB

english, 2001

4

Building business by building a masterbrand

Upshaw, L, Taylor, E

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 170 KB

english, 2001

5

Value-based marketing: Marketing strategies for corporate growth and shareholder value

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 104 KB

english, 2001

6

The new corporate cultures: Revitalising the workplace after downsizing, mergers and engineering

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 110 KB

english, 2001

7

Editorial: Creating corporate brands with a sense of history

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 152 KB

english, 2001

8

Branding matters more on the Internet

Rubinstein, H, Griffiths, C

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 305 KB

english, 2001

9

Use it or lose it: Correct use of registered and unregistered trade marks

S Playle,S Reese

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 84 KB

english, 2001