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Volume 11; Issue 4

Journal of Business Research

Volume 11; Issue 4
1

Introduction to the special section on strategic marketing

Subhash Jain
Journal:
Journal of Business Research
Year:
1983
Language:
english
File:
PDF, 104 KB
english, 1983
2

The evolution of strategic marketing

Subhash C. Jain
Journal:
Journal of Business Research
Year:
1983
Language:
english
File:
PDF, 1.04 MB
english, 1983
5

The importance of integrating marketing planning with corporate planning

Milton Leontiades
Journal:
Journal of Business Research
Year:
1983
Language:
english
File:
PDF, 1.07 MB
english, 1983
6

Integrating strength-weakness analysis into strategic planning

William R. King
Journal:
Journal of Business Research
Year:
1983
Language:
english
File:
PDF, 863 KB
english, 1983
7

Analyzing leases with the after-tax cost of debt

John R. Ezzell, James A. Miles
Journal:
Journal of Business Research
Year:
1983
Language:
english
File:
PDF, 621 KB
english, 1983
8

Corporate governance in mutual insurance companies

David B. Jemison, Robert A. Oakley
Journal:
Journal of Business Research
Year:
1983
Language:
english
File:
PDF, 1.20 MB
english, 1983
9

Variations in municipal bond default risk premia by term-to-maturity

Paul A. Leonard
Journal:
Journal of Business Research
Year:
1983
Language:
english
File:
PDF, 435 KB
english, 1983
10

Author index to volume 11

Journal:
Journal of Business Research
Year:
1983
File:
PDF, 43 KB
1983
11

Subject index to volume 11

Journal:
Journal of Business Research
Year:
1983
Language:
english
File:
PDF, 96 KB
english, 1983