Volume 31; Issue 3

Journal of Business Strategy

Volume 31; Issue 3
1

The essential brand persona: storytelling and branding

Herskovitz, Stephen, Crystal, Malcolm
Journal:
Journal of Business Strategy
Year:
2010
Language:
english
File:
PDF, 207 KB
english, 2010
2

Don't throw it away: the corporate role in product disposition

Raghavan, Srividya
Journal:
Journal of Business Strategy
Year:
2010
Language:
english
File:
PDF, 183 KB
english, 2010
3

Nailing strategic jello to the wall

Marren, Patrick
Journal:
Journal of Business Strategy
Year:
2010
Language:
english
File:
PDF, 43 KB
english, 2010
4

Low‐cost strategy through product architecture: lessons from China

Wang, Hua, Kimble, Chris
Journal:
Journal of Business Strategy
Year:
2010
Language:
english
File:
PDF, 190 KB
english, 2010
5

New Look: going private with private equity support

Achleitner, Ann‐Kristin, Lutz, Eva, Herman, Kerry, Lerner, Josh
Journal:
Journal of Business Strategy
Year:
2010
Language:
english
File:
PDF, 233 KB
english, 2010
6

Is the price right? Strategies for new introductions

Docters, Rob, Katz, Raul, Bernstein, Jerry, Schefers, Bert
Journal:
Journal of Business Strategy
Year:
2010
Language:
english
File:
PDF, 258 KB
english, 2010
7

Making consultants earn their keep

Jackson, Stuart E.
Journal:
Journal of Business Strategy
Year:
2010
Language:
english
File:
PDF, 101 KB
english, 2010
8

Hitting the sustainability sweet spot: having it all

Nguyen, Dung K., Slater, Stanley F.
Journal:
Journal of Business Strategy
Year:
2010
Language:
english
File:
PDF, 192 KB
english, 2010