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Volume 27; Issue 2
Main
Journal of Business-to-Business Marketing
Volume 27; Issue 2
Journal of Business-to-Business Marketing
Volume 27; Issue 2
1
Distribution of Marketing Research Material to Universities: The Case of Archive of Market and Social Research (AMSR)
Tzempelikos, Nektarios
,
Kooli, Kaouther
,
Stone, Merlin
,
Aravopoulou, Eleni
,
Birn, Robin
,
Kosack, Emmanuel
Journal:
Journal of Business-to-Business Marketing
Year:
2020
File:
PDF, 1.56 MB
Your tags:
2020
2
Comparing Digital Strategies and Social Media Usage in B2B and B2C Industries in Spain
López-López, David
,
Giusti, Giovanni
Journal:
Journal of Business-to-Business Marketing
Year:
2020
File:
PDF, 1.27 MB
Your tags:
2020
3
Creating a Sustainable Supply Chain Network by Adopting Relationship Management Strategies
Rezaei Vandchali, Hadi
,
Cahoon, Stephen
,
Chen, Shu-Ling
Journal:
Journal of Business-to-Business Marketing
Year:
2020
File:
PDF, 2.08 MB
Your tags:
2020
4
Promotion and Prevention Contracts in DistributorâSupplier Relationship Using Matched Dyadic Data
Chi, Yunjia
,
Zeng, Fue
,
Dong, Maggie Chuoyan
,
Song, Yiping (Amy)
Journal:
Journal of Business-to-Business Marketing
Year:
2020
File:
PDF, 1.36 MB
Your tags:
2020
5
Tradeoffs in Supplier Attribute Ratings in Supplier Selection across Strategic versus Non-Strategic Purchases
Boone, Derrick
,
Steward, Michelle D.
,
Narus, James A.
,
Roehm, Michelle L.
Journal:
Journal of Business-to-Business Marketing
Year:
2020
File:
PDF, 1.38 MB
Your tags:
2020
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