Volume 11; Issue 1

Journal of Consumer Behaviour

Volume 11; Issue 1

1

Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts

Rami Paasovaara, Harri T. Luomala, Terhi Pohjanheimo, Mari Sandell

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 215 KB

english, 2012

2

DVD pirating intentions: Angels, devils, chancers and receivers

Antje Cockrill, Mark M. H. Goode

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 180 KB

english, 2012

3

Consumer complaints and recovery through guaranteeing self-service technology

Nichola Robertson, Lisa McQuilken, Jay Kandampully

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 240 KB

english, 2012

4

Just give it a try: Assessing interactive ad-hoc software-evaluation behaviour

Jörg Zimmermann, Friedemann W. Nerdinger

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 191 KB

english, 2012

5

How valuable is a well-crafted design and name brand?: Recognition and willingness to pay

Tore Kristensen, Gorm Gabrielsen, Judith Lynne Zaichkowsky

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 348 KB

english, 2012

6

Motives and barriers to bequest giving

Pamala Wiepking, Wendy Scaife, Katie McDonald

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 176 KB

english, 2012

7

Friend or foe: In enjoying playfulness, do innovative consumers tend to switch brand?

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 468 KB

english, 2012

8

Regulatory focus and preference reversal between hedonic and utilitarian consumption

Rajat Roy, Sharon Ng

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 154 KB

english, 2012