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Volume 14; Issue 1
Main
Journal of Consumer Research
Volume 14; Issue 1
Journal of Consumer Research
Volume 14; Issue 1
1
What Consumer Research Is...
Bobby J. Calder and Alice M. Tybout
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 239 KB
Your tags:
english, 1987
2
External Search Effort: An Investigation Across Several Product Categories
Sharon E. Beatty and Scott M. Smith
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 426 KB
Your tags:
english, 1987
3
Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth
Russell W. Belk
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 595 KB
Your tags:
english, 1987
4
Chasing the Holy Grail: Reflections on "What is Consumer Research?"
Jerome B. Kernan
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 136 KB
Your tags:
english, 1987
5
Consumer Response to Continuous-Display Electricity-Use Monitors in a Time- of-Use Pricing Experiment
Richard J. Sexton, Nancy Brown Johnson and Akira Konakayama
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 307 KB
Your tags:
english, 1987
6
The Liking and Viewing of Regular TV Series
T. Patrick Barwise and Andrew S. C. Ehrenberg
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 348 KB
Your tags:
english, 1987
7
The Influence of Involvement on Disaggregate Attribute Choice Models
Dennis H. Gensch and Rajshekhar G. Javalgi
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 445 KB
Your tags:
english, 1987
8
Experiments in Constrained Choice
Barbara Kahn, William L. Moore and Rashi Glazer
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 628 KB
Your tags:
english, 1987
9
Confirmatory Versus Comparative Approaches to Judging Theory Tests
Brian Sternthal, Alice M. Tybout and Bobby J. Calder
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 476 KB
Your tags:
english, 1987
10
What is Consumer Research?
Morris B. Holbrook
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 231 KB
Your tags:
english, 1987
11
The Effects of Frequency Knowledge on Consumer Decision Making
Alba, Joseph W.
,
Marmorstein, Howard
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 955 KB
Your tags:
english, 1987
12
The Effects of Frequency Knowledge on Consumer Decision Making
Joseph W. Alba and Howard Marmorstein
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 459 KB
Your tags:
english, 1987
13
The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training
Gaeth, Gary J.
,
Heath, Timothy B.
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 1.08 MB
Your tags:
english, 1987
14
Confirmatory Versus Comparative Approaches to Judging Theory Tests
Sternthal, Brian
,
Tybout, Alice M.
,
Calder, Bobby J.
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 985 KB
Your tags:
english, 1987
15
What Consumer Research Is...
Calder, Bobby J.
,
Tybout, Alice M.
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 465 KB
Your tags:
english, 1987
16
JCR Forthcoming Articles
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 84 KB
Your tags:
english, 1987
17
External Search Effort: An Investigation Across Several Product Categories
Beatty, Sharon E.
,
Smith, Scott M.
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 906 KB
Your tags:
english, 1987
18
Consumer Response to Continuous-Display Electricity-Use Monitors in a Time- of-Use Pricing Experiment
Sexton, Richard J.
,
Johnson, Nancy Brown
,
Konakayama, Akira
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 612 KB
Your tags:
english, 1987
19
What is Consumer Research?
Holbrook, Morris B.
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 421 KB
Your tags:
english, 1987
20
The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training
Gary J. Gaeth and Timothy B. Heath
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 760 KB
Your tags:
english, 1987
21
Experiments in Constrained Choice
Kahn, Barbara
,
Moore, William L.
,
Glazer, Rashi
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 1.26 MB
Your tags:
english, 1987
22
Do We Need Critical Relativism? Comments on "On Method in Consumer Research"
Lee G. Cooper
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 215 KB
Your tags:
english, 1987
23
Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions
Kim P. Corfman and Donald R. Lehmann
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 740 KB
Your tags:
english, 1987
24
The Liking and Viewing of Regular TV Series
Barwise, T. Patrick
,
Ehrenberg, Andrew S. C.
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 642 KB
Your tags:
english, 1987
25
Chasing the Holy Grail: Reflections on "What is Consumer Research?"
Kernan, Jerome B.
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 248 KB
Your tags:
english, 1987
26
Do We Need Critical Relativism? Comments on "On Method in Consumer Research"
Cooper, Lee G.
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 211 KB
Your tags:
english, 1987
27
Back Matter
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 229 KB
Your tags:
english, 1987
28
Front Matter
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 400 KB
Your tags:
english, 1987
29
Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth
Belk, Russell W.
Journal:
Journal of Consumer Research
Year:
1987
Language:
english
File:
PDF, 1.37 MB
Your tags:
english, 1987
30
The Influence of Involvement on Disaggregate Attribute Choice Models
Gensch, Dennis H.
,
Javalgi, Rajshekhar G.
Journal:
Journal of Consumer Research
Year:
1987
File:
PDF, 991 KB
Your tags:
1987
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