Volume 14; Issue 1

Journal of Consumer Research

Volume 14; Issue 1

1

What Consumer Research Is...

Bobby J. Calder and Alice M. Tybout

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 239 KB

english, 1987

2

External Search Effort: An Investigation Across Several Product Categories

Sharon E. Beatty and Scott M. Smith

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 426 KB

english, 1987

3

Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth

Russell W. Belk

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 595 KB

english, 1987

4

Chasing the Holy Grail: Reflections on "What is Consumer Research?"

Jerome B. Kernan

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 136 KB

english, 1987

5

Consumer Response to Continuous-Display Electricity-Use Monitors in a Time- of-Use Pricing Experiment

Richard J. Sexton, Nancy Brown Johnson and Akira Konakayama

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 307 KB

english, 1987

6

The Liking and Viewing of Regular TV Series

T. Patrick Barwise and Andrew S. C. Ehrenberg

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 348 KB

english, 1987

7

The Influence of Involvement on Disaggregate Attribute Choice Models

Dennis H. Gensch and Rajshekhar G. Javalgi

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 445 KB

english, 1987

8

Experiments in Constrained Choice

Barbara Kahn, William L. Moore and Rashi Glazer

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 628 KB

english, 1987

9

Confirmatory Versus Comparative Approaches to Judging Theory Tests

Brian Sternthal, Alice M. Tybout and Bobby J. Calder

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 476 KB

english, 1987

10

What is Consumer Research?

Morris B. Holbrook

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 231 KB

english, 1987

11

The Effects of Frequency Knowledge on Consumer Decision Making

Alba, Joseph W., Marmorstein, Howard

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 955 KB

english, 1987

12

The Effects of Frequency Knowledge on Consumer Decision Making

Joseph W. Alba and Howard Marmorstein

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 459 KB

english, 1987

13

The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training

Gaeth, Gary J., Heath, Timothy B.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.08 MB

english, 1987

14

Confirmatory Versus Comparative Approaches to Judging Theory Tests

Sternthal, Brian, Tybout, Alice M., Calder, Bobby J.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 985 KB

english, 1987

15

What Consumer Research Is...

Calder, Bobby J., Tybout, Alice M.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 465 KB

english, 1987

16

JCR Forthcoming Articles

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 84 KB

english, 1987

17

External Search Effort: An Investigation Across Several Product Categories

Beatty, Sharon E., Smith, Scott M.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 906 KB

english, 1987

18

Consumer Response to Continuous-Display Electricity-Use Monitors in a Time- of-Use Pricing Experiment

Sexton, Richard J., Johnson, Nancy Brown, Konakayama, Akira

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 612 KB

english, 1987

19

What is Consumer Research?

Holbrook, Morris B.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 421 KB

english, 1987

20

The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training

Gary J. Gaeth and Timothy B. Heath

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 760 KB

english, 1987

21

Experiments in Constrained Choice

Kahn, Barbara, Moore, William L., Glazer, Rashi

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.26 MB

english, 1987

22

Do We Need Critical Relativism? Comments on "On Method in Consumer Research"

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 215 KB

english, 1987

23

Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions

Kim P. Corfman and Donald R. Lehmann

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 740 KB

english, 1987

24

The Liking and Viewing of Regular TV Series

Barwise, T. Patrick, Ehrenberg, Andrew S. C.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 642 KB

english, 1987

25

Chasing the Holy Grail: Reflections on "What is Consumer Research?"

Kernan, Jerome B.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 248 KB

english, 1987

26

Do We Need Critical Relativism? Comments on "On Method in Consumer Research"

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 211 KB

english, 1987

27

Back Matter

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 229 KB

english, 1987

28

Front Matter

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 400 KB

english, 1987

29

Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth

Belk, Russell W.

Journal:

Journal of Consumer Research

Year:

1987

Language:

english

File:

PDF, 1.37 MB

english, 1987

30

The Influence of Involvement on Disaggregate Attribute Choice Models

Gensch, Dennis H., Javalgi, Rajshekhar G.

Journal:

Journal of Consumer Research

Year:

1987

File:

PDF, 991 KB

1987