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Volume 20; Issue 1
Main
Journal of Consumer Research
Volume 20; Issue 1
Journal of Consumer Research
Volume 20; Issue 1
1
A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
William Boulding and Amna Kirmani
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 394 KB
Your tags:
english, 1993
2
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
Roxanne Lefkoff-Hagius and Charlotte H. Mason
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 341 KB
Your tags:
english, 1993
3
River Magic: Extraordinary Experience and the Extended Service Encounter
Eric J. Arnould and Linda L. Price
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 633 KB
Your tags:
english, 1993
4
The Influence of New Brand Entry on Subjective Brand Judgments
Yigang Pan and Donald R. Lehmann
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 346 KB
Your tags:
english, 1993
5
Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing
Ronald C. Goodstein
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 414 KB
Your tags:
english, 1993
6
An Exploration of High-Risk Leisure Consumption Through Skydiving
Richard L. Celsi, Randall L. Rose and Thomas W. Leigh
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 743 KB
Your tags:
english, 1993
7
Age Differences in Consumers' Search for Information: Public Policy Implications
Cole, Catherine A.
,
Balasubramanian, Siva K.
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 906 KB
Your tags:
english, 1993
8
Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing
Goodstein, Ronald C.
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 1.02 MB
Your tags:
english, 1993
9
Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference
Lefkoff-Hagius, Roxanne
,
Mason, Charlotte H.
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 813 KB
Your tags:
english, 1993
10
Does Measuring Intent Change Behavior?
Vicki G. Morwitz, Eric Johnson and David Schmittlein
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 528 KB
Your tags:
english, 1993
11
Does Measuring Intent Change Behavior?
Morwitz, Vicki G.
,
Johnson, Eric
,
Schmittlein, David
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 1.17 MB
Your tags:
english, 1993
12
A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?
Boulding, William
,
Kirmani, Amna
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 953 KB
Your tags:
english, 1993
13
An Exploration of High-Risk Leisure Consumption Through Skydiving
Celsi, Richard L.
,
Rose, Randall L.
,
Leigh, Thomas W.
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 1.74 MB
Your tags:
english, 1993
14
River Magic: Extraordinary Experience and the Extended Service Encounter
Arnould, Eric J.
,
Price, Linda L.
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 1.65 MB
Your tags:
english, 1993
15
Alcoholic Beverage Warnings in Magazine and Television Advertisements
Todd Barlow and Michael S. Wogalter
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 540 KB
Your tags:
english, 1993
16
Front Matter
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 265 KB
Your tags:
english, 1993
17
The Influence of New Brand Entry on Subjective Brand Judgments
Pan, Yigang
,
Lehmann, Donald R.
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 779 KB
Your tags:
english, 1993
18
Back Matter
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 1.53 MB
Your tags:
english, 1993
19
The Importance of Others' Welfare in Evaluating Bargaining Outcomes
Kim P. Corfman and Donald R. Lehmann
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 633 KB
Your tags:
english, 1993
20
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
Frank R. Kardes, Gurumurthy Kalyanaram, Murali Chandrashekaran and Ronald J. Dornoff
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 637 KB
Your tags:
english, 1993
21
Reassessing the Impact of Television Advertising Clutter
Tom J. Brown and Michael L. Rothschild
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 430 KB
Your tags:
english, 1993
22
Age Differences in Consumers' Search for Information: Public Policy Implications
Catherine A. Cole and Siva K. Balasubramanian
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 578 KB
Your tags:
english, 1993
23
Alcoholic Beverage Warnings in Magazine and Television Advertisements
Barlow, Todd
,
Wogalter, Michael S.
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 956 KB
Your tags:
english, 1993
24
Reassessing the Impact of Television Advertising Clutter
Brown, Tom J.
,
Rothschild, Michael L.
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 668 KB
Your tags:
english, 1993
25
Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage
Kardes, Frank R.
,
Kalyanaram, Gurumurthy
,
Chandrashekaran, Murali
,
Dornoff, Ronald J.
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 1.01 MB
Your tags:
english, 1993
26
The Importance of Others' Welfare in Evaluating Bargaining Outcomes
Corfman, Kim P.
,
Lehmann, Donald R.
Journal:
Journal of Consumer Research
Year:
1993
Language:
english
File:
PDF, 1.08 MB
Your tags:
english, 1993
27
The Importance of Others' Welfare in Evaluating Bargaining Outcomes
Corfman, Kim P.
,
Lehmann, Donald R.
Journal:
Journal of Consumer Research
Year:
1993
File:
PDF, 1.08 MB
Your tags:
1993
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