Volume 20; Issue 1

Journal of Consumer Research

Volume 20; Issue 1

1

A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

William Boulding and Amna Kirmani

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 394 KB

english, 1993

2

Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference

Roxanne Lefkoff-Hagius and Charlotte H. Mason

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 341 KB

english, 1993

3

River Magic: Extraordinary Experience and the Extended Service Encounter

Eric J. Arnould and Linda L. Price

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 633 KB

english, 1993

4

The Influence of New Brand Entry on Subjective Brand Judgments

Yigang Pan and Donald R. Lehmann

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 346 KB

english, 1993

5

Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing

Ronald C. Goodstein

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 414 KB

english, 1993

6

An Exploration of High-Risk Leisure Consumption Through Skydiving

Richard L. Celsi, Randall L. Rose and Thomas W. Leigh

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 743 KB

english, 1993

7

Age Differences in Consumers' Search for Information: Public Policy Implications

Cole, Catherine A., Balasubramanian, Siva K.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 906 KB

english, 1993

8

Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing

Goodstein, Ronald C.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 1.02 MB

english, 1993

9

Characteristic, Beneficial, and Image Attributes in Consumer Judgments of Similarity and Preference

Lefkoff-Hagius, Roxanne, Mason, Charlotte H.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 813 KB

english, 1993

10

Does Measuring Intent Change Behavior?

Vicki G. Morwitz, Eric Johnson and David Schmittlein

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 528 KB

english, 1993

11

Does Measuring Intent Change Behavior?

Morwitz, Vicki G., Johnson, Eric, Schmittlein, David

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 1.17 MB

english, 1993

12

A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

Boulding, William, Kirmani, Amna

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 953 KB

english, 1993

13

An Exploration of High-Risk Leisure Consumption Through Skydiving

Celsi, Richard L., Rose, Randall L., Leigh, Thomas W.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 1.74 MB

english, 1993

14

River Magic: Extraordinary Experience and the Extended Service Encounter

Arnould, Eric J., Price, Linda L.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 1.65 MB

english, 1993

15

Alcoholic Beverage Warnings in Magazine and Television Advertisements

Todd Barlow and Michael S. Wogalter

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 540 KB

english, 1993

16

Front Matter

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 265 KB

english, 1993

17

The Influence of New Brand Entry on Subjective Brand Judgments

Pan, Yigang, Lehmann, Donald R.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 779 KB

english, 1993

18

Back Matter

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 1.53 MB

english, 1993

19

The Importance of Others' Welfare in Evaluating Bargaining Outcomes

Kim P. Corfman and Donald R. Lehmann

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 633 KB

english, 1993

20

Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage

Frank R. Kardes, Gurumurthy Kalyanaram, Murali Chandrashekaran and Ronald J. Dornoff

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 637 KB

english, 1993

21

Reassessing the Impact of Television Advertising Clutter

Tom J. Brown and Michael L. Rothschild

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 430 KB

english, 1993

22

Age Differences in Consumers' Search for Information: Public Policy Implications

Catherine A. Cole and Siva K. Balasubramanian

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 578 KB

english, 1993

23

Alcoholic Beverage Warnings in Magazine and Television Advertisements

Barlow, Todd, Wogalter, Michael S.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 956 KB

english, 1993

24

Reassessing the Impact of Television Advertising Clutter

Brown, Tom J., Rothschild, Michael L.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 668 KB

english, 1993

25

Brand Retrieval, Consideration Set Composition, Consumer Choice, and the Pioneering Advantage

Kardes, Frank R., Kalyanaram, Gurumurthy, Chandrashekaran, Murali, Dornoff, Ronald J.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 1.01 MB

english, 1993

26

The Importance of Others' Welfare in Evaluating Bargaining Outcomes

Corfman, Kim P., Lehmann, Donald R.

Journal:

Journal of Consumer Research

Year:

1993

Language:

english

File:

PDF, 1.08 MB

english, 1993

27

The Importance of Others' Welfare in Evaluating Bargaining Outcomes

Corfman, Kim P., Lehmann, Donald R.

Journal:

Journal of Consumer Research

Year:

1993

File:

PDF, 1.08 MB

1993